This is a conceptual ad campaign for a video game called The Witcher 3, which was created by the company CD Projekt Red. The idea behind this campaign was to connect with an audience who is familiar with either the previous games, or the source material. As such, the ads feature prominent characters in the game's story, and feature headlines that relate to the characters. I also created a mock-up of a proposed twitter feed that should go along well with the print ads.